LegalRideshare

THE BRIEF

LegalRideshare is a personal injury law firm that helps injured Uber, Lyft, Waymo drivers and passengers. It's the first law firm in the US dedicated to this practice area.

MY FOCUS

When I joined LegalRideshare, the company was operating from a cellphone and a single-page WordPress site.

My first task was to upgrade our online presence, create a client intake system and launch data-gathering tools. I rebuilt LegalRideshare.com from the ground up, integrated phone systems and built sophisticated tracking into our contact forms. LegalRideshare was now able to quickly filter potential cases and auto-respond to non-actionable cases, while keeping track of user behavior.

Second, I focused on building LegalRideshare as a national brand. I successfully pitched LegalRideshare to The Wall Street Journal, New York Times, Forbes, ABC, NBC and several other major media outlets, leading to over $500k in earned media.

My third major task was to capture the market and beat out larger firms. I achieved this by first growing our organic reach (creating podcasts, online vids, etc) then building out sophisticated advertising campaigns. LegalRideshare's campaigns currently operate at 6% CTR at $28 CPC while our organic email blasts achieve 30%-50% open rate. Industry standard is 3% at $50 CPC with 10% email open rate.

The success of these initiatives has allowed LegalRideshare to grow substantially. I now manage a team of paralegals, web designers, marketing experts and an entire SEO platform.